Ashray Gupta, founder of Doorline
Ashray Gupta
Founder · Doorline

About

Built by an operator. For operators.

I run my own multifamily portfolio and management company — a ~203-unit, 5-property operation across the Twin Cities and Madison. For years, Monday mornings were the same: pull PMS exports, screenshot bank balances, reconcile against last week's AR, and try to remember which property went under DSCR last quarter. Five hours, every Monday, before I'd touched a single decision.

So I built a tool for myself. The first version was a Google Sheet held together with prayers. Forty daily cycles later — and after several rebuilds — it became what I now call the Portfolio Command Center. A single dashboard that reads whatever I feed it — exports, statements, a bank balance — every night, computes the metrics that matter, and tells me, in plain English, the three things I need to know that day.

I haven't opened a spreadsheet on a Monday morning since. The point isn't the dashboard — it's the time and attention it gave back. Now I'm opening it up. If you operate multifamily and feel the same Monday-morning weight, Doorline was built for you. Reserve a seat and let's run your portfolio together.